WINNING DESIGNERS WILL RECEIVE A ONCE-IN-A-LIFETIME OPPORTUNITY

Launched as part of the Grand Départ GB’s JOY social impact programme, students enrolled on art, design, graphics, creative and photography courses at further and higher education institutions across the local authority areas hosting each of the six British stages of the Tour de France and Tour de France Femmes avec Zwift 2027 can enter a competition that will ultimately select the official poster for next year’s edition of each race.

It is a long-standing tradition that each edition of the Tour de France and Tour de France Femmes avec Zwift is represented by its own unique official poster, unveiled each October in Paris as part of ASO’s official route presentation for the following year’s races. As proud hosts of the 2027 Grand Départ, Britain has the honour of designing both posters – and Grand Départ GB is extending that opportunity to students.

This once-in-a-lifetime opportunity will showcase the skills of UK-based designers at the world’s biggest annual sporting spectacle, when it comes to Britain in July 2027, marking the first occasion that both races have begun from the same country outside of France. 

Used across the entire event, the artworks will be seen by millions, both on the roadside and worldwide, with the artwork being used by race organisers the Amaury Sport Organisation (ASO) across promotional materials, digital advertising and much more, making for an incredible opportunity for two students to truly go global with their work.

In addition to having their work showcased across the Grand Départs, both winning designers will be invited to Paris in October 2026 for the official unveiling of their work during ASO’s route presentation of the 2027 races and enjoy a hospitality experience at one of next year’s British stages.

What do I need to produce?

Judges are looking to receive and review a PDF of your design.

The poster must represent either the Tour de France or the Tour de France Femmes avec Zwift, depending on the location of your further or higher educational institution.

Please produce a standard version of your design (for use on social media and print)

• The formats for specific uses are included in appendices.

An animated version of the winning designs will also be created – it is recommended that entrants consider this when designing.

• Animated formats for social media will be: 16×9; 9×6; 1×1/Square
• Examples of animated versions:
  • https://twitter.com/LeTour/status/1398573579545894919?s=20&t=oa-yhsuuH1n6KTq4ECcN8Q15
  • https://www.instagram.com/p/DBtLWhBuni1/?hl=fr • Should you wish to submit animated examples of your design, you are welcome.

View the briefing document here