We are incredibly proud to announce that our innovative I AM: programme has been shortlisted in the Community Project of the Year category at Burberry British Diversity Awards 2023.
The Awards were created by global fashion giant Burberry in order to promote the values of equality, diversity and inclusion by rewarding those individuals, organisations and unsung heroes who help to make the world and the workplace a better place for others.
Burberry are passionate that progress and acceptance cannot ever be taken for granted, and although it’s been shown diversity is good for business and society as a whole there is also a worrying increase in intolerance and hate crimes against minority groups.
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Our dynamic I AM: project, which is supported by Verizon Business, aims to empower and grow the confidence of young people to be who they are, focusing on their lives, identity, culture and their lived experience through a series of inspiring guest speakers, challenges and workshops over four weekend events.
We take a holistic view of diversity with I AM: welcoming young people from a diverse range of backgrounds; in terms of socio-economic backgrounds, racial backgrounds, care experienced young people, and members of the LGBTQ+ community. These young people are at the forefront of celebrating diversity in their communities.
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What’s the I AM: programme about?
The programme focuses on key themes and social issues such as inclusion, inequality, racial justice, social justice, black culture, gay pride, and trans pride. This vital project is important to bring diverse young voices together to express their truth, be heard and empower them to use their experiences combined with social action to become changemakers in the wider community.
I AM: provides the opportunity for these young people to meet with experienced professionals, social activists, artists, experts and those with power. This includes specialist consultants, community leaders, democratically elected representatives, and others who have influence.
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What did the young people from the programme feedback to us afterwards?
Following participation in the programme, 100% of young people are all saying they feel more inspired to do something different or take action in the future and 92% are saying they want to take part in other programmes.
This is how we know that the I AM programme is having a lasting impact with a legacy. We hope to continue and expand the programme in the future, and are so incredibly proud to have been shortlisted for the Community Project of the Year Award.
The fact that our hard work to improve the lives of young people has been recognised by an organisation so focused on these key themes of inclusion means the world to us. Wish us luck for the final!